Edy’s Custard from the Nestle Corporation is my featured advertisement. The ad was found in a Sunset magazine from May 2015. The campaign was to encourage their audience to recognize that frozen custard is not merely ice cream. There is a difference, and they want you to believe that their custard is superior to iceContinue reading “Get Your Frozen Custard Here”
Tag Archives: Design
Southwest Airlines Brings it Home . . .
Clearly, it appears that the Southwest designers know what it takes to create a great advertisement. Their use of the basic attributes of good design shine through in this simple, yet effective, ad. We see the use of proximity, alignment, color, contrast, and repetition, everything that makes it pleasing to look at. Proximity The simplicityContinue reading “Southwest Airlines Brings it Home . . .”